Many think that marketing is not
advertising and promotion but worlds fact marketing know it much more. They
know that marketing is not 30 seconds on radio or checkbox at the bottom of the
page it is a process of understanding the wishes of customers and then try to
please them and stimulate their desire to obtain what it sells. Marketing is
the most influential factor for its association with money.
The first thing you need to know about
marketing is that you don't sell merchandise but selling value, what does that
mean?
If you sell cars, for example, that
the customer does not buy the engine and body frames and other components of
the car but buys value which may be
# luxury
# Fun to drive
and maneuver dynasty
# Safe.
# The right
price
* Comfortable
beds
# Elegance of
taste
* Outstanding
technical or speed
These are the actual items that the
buyer sees which, to pay for giving up a share of the money for that value.
Marketing is trying to figure out what was going on in his head and then focus
to lure him to satisfy his need for that value. For example there is safety in
cars is the highest value and therefore the role-based marketing boils down to
a few steps:
One of
the most important marketing management processes are research and is beginning
the process of dividing customers as their connection with the product and
thinking pattern and then come try to find out the wishes of each of those categories
and then start promoting them through the most effective channels and
impactful. For example, employees are listening to the radio on my way back and
forth from work the first day, so for example, while older papers and so on.
There
are several tools used in strategic planning and marketing for example '
analysis of strengths, weaknesses, opportunities and threats ' and ' five
forces analysis Porter's ' entry and threats factors alternative products,
suppliers, customers and competitors. Those strategies will be described in a
later article, God willing.
Of
course there are a lot of details marketing can each fill several volumes and
therefore we can't expand here, including but not limited to advertising and
brand theme and customer loyalty and promotional campaigns.
In the
end he stayed to remember that marketing is the most important commercial
activities whatsoever is the source of the money and therefore must take his
share of attention whatever company or grew up.
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