The tourism industry is one of the largest industries in the world economy in terms of number of users and capital investment proceeds of foreign currencies, tourism industry is one of the most developed and prosperous industries in the long term, it is expected more growth and expansion and prosperity in most parts of the world.
Being the great role of tourism in economic and social development of communities and countries most states have focused on tourism and gave much attention, especially developing countries, because of their role in the development and support of the national economy, where tourism is regarded as the greatest and fastest growing industries and sophisticated. Jordan features a wide variety of tourism products in spite of the small size of Jordan, where historic sites scattered from the north, where the ancient city of jerash passing b Al-maghtas in the Jordan River and the Dead Sea, the lowest point in the world down to the south, where the rose city of Petra, the capital of the nabateans and one of the seven wonders of the world except for security and stability enjoyed by the Jordan compared with what is happening in the region .consideration could be the reality of tourism planning in Jordan 6615 through the consideration to include the organization of the tourism sector in the kingdom, which is as follows:
1. In 1953, the first office for tourism in Jordan, associated with the service of the state of the prime minister, the interest of Jordan Tourism began in 1923 during the Emirate of East Jordan through the establishment of a general impact.
2. In 1960 the Tourism Authority was established under the law 17 of 1960.
3. In 1965 issued the Provisional Law No. 45 of 1965, such as the tourism and the text of the law on the Board of Directors assigned the authority and supervision of the tourist policy.
4. In 1968 issued interim law No. 10 of 1968 as a substitute for the Law of the year 1965 to amend some of the functions of the Tourism Authority in addition some regulatory measures and that the authority of the tourism and financial and administrative independence.
5. In 1978 by Royal Appointment of the higher council for tourism.
6. In 1987 by royal forming a supreme committee to activate tourism.
7. In 1988 by royal establishment of a special ministry of tourism
8. In 1998 by royal sublime established a revitalization of tourism general body with financial and administrative independence under the system.
"Marketing is the study of the needs and desires of the customers and try to be satisfied in a manner better than competitors and within the available resources of the enterprise, the marketing process means an agent of planning and organizing and directing the pricing and promotion and distribution, and control of the marketing efforts and resources to achieve the goals set."
Tourism Marketing requires in-depth study of the behavior and expectations of the target markets and know the sense of the image of the organization in the mind of the tourist attractions which are a part of the process, the sensory traveller, which tends to form the expectations which, in turn, defined the form of appropriate behavior and marketing of scientific and practical marketing research to gather information and to serve as the service rendered to match the expectations and therefore the tourism marketing is based on the collection of information on the behavior and expectations of tourists and the production of the corresponding services.
Tourism Marketing requires in-depth study of the behavior and expectations of the target markets and know the sense of the image of the organization in the mind of the tourist attractions which are a part of the process, the sensory traveller, which tends to form the expectations which, in turn, defined the form of appropriate behavior and marketing of scientific and practical marketing research to gather information and to serve as the service rendered to match the expectations and therefore the tourism marketing is based on the collection of information on the behavior and expectations of tourists and the production of the corresponding services.
The national strategic vision came and warfare practices of tourism in the fact that the tourism sector is essential to actively contribute to the long-term development of the national economy and improve the standard of living of the people and the strategic tasks in the sustainable development of the tourism sector through a partnership between the public sector, the private sector and civil society institutions in order to provide employment opportunities and benefits the community and revenues and constancy of industrial and economic benefits.
The main objective of the strategy is to double the income of tourism kingdom to weakness and approximately 4.2 billion by the year 2015.
Is the revitalization of corporations the principal arm of the State and with the participation of the private sector and the tourism promotion and marketing of Jordan was founded in 1998, the 3.30-year financial and administrative independence directors message is the helm of Jordanian Marketing and building the identity of Jordan as a tourist destination, which is the marketing arm of Jordan abroad.
However, the tourism marketing Jordan faces many obstacles, including:
1. The situation in the region and the variables and transmits to the Austrian Embassy in London, economic and
2. The weakness of the financial resources of the Noor Hospital revitalization in order to Athens, the implementation of programs of simple promotional spots nets and the difficulty of access to new markets.
3. Competitiveness in the tourist product prices, especially when compared to the prices of products in the neighboring countries.
4. Reliance on traditional markets, namely the European market CHIEFLY.
5. Crafts and traditional industries with the Jordanian identity is still very thin and does not highlight the importance of the Jordanian tourism product and its role in the marketing of Jordan is still without
required compared with local products in neighboring States
For Marketing Jordan Tourist Destination bedside must be:
1. The commitment of the government and the private sector to provide the proposed budgets for the implementation of the revitalization strategy in Athens Marketing Jordan as a tourist destination through plans, programs and activities of the Umayyad dynasty after Muawiyah are typically dim, proposed by the Board has proposed issuing implementation in various parts of the world
2. Work to identify more accurately the Jordanian tourism products in terms of properties and configurations and cooperation between all actors in all marketing tasks in the operations of tourist products pricing in order to compete with the focus on the identity of Jordanian tourism product.
3. Jordanian tourist product diversification through the focus on conference tourism has grown into tourist interns therapeutic where contribute in promoting other types of corporations and thus increase the number of tourists and this in turn will require the implementation of marketing activities to attract interested in these types of corporations, especially that Jordan was increasing prepare visitors for the purposes of treatment or to attend conferences or visit the sites and nature reserves of GM
4. Focus on internal marketing strategies targeting the internal tourism in the coming years, especially that Jordan is located in his logic is not devoid of wars and conflicts and political problems that affect ratings and Arab markets. This requires the identification of special prices for internal tourism without affecting the quality of the tourism product and ensure the provision of reasonable profits for operators
5. Work on the study of new tourist markets such as China and India, and the provision of tourist products for attracting them and make them available at competitive prices and marketing effective marketing methods.
6. Focus on activities that would increase the duration of the stay of tourists in Jordan through the creation of tourist activities and programs aimed at the wishes of the tourists.
7. The development of infrastructures and Superstructures with industry leading tippingpoint ips, providing a network of hotels in various grades, which cater to all tastes with the need to provide appropriate airports and a network of appropriate ways leading tourist sites.
8. A number of studies to identify the effectiveness of tourism marketing Jordan internally and externally to identify the efficiency of services and products provided by the extent of satisfaction to the Tourist prices and tourist facilities.
1. The commitment of the government and the private sector to provide the proposed budgets for the implementation of the revitalization strategy in Athens Marketing Jordan as a tourist destination through plans, programs and activities of the Umayyad dynasty after Muawiyah are typically dim, proposed by the Board has proposed issuing implementation in various parts of the world
2. Work to identify more accurately the Jordanian tourism products in terms of properties and configurations and cooperation between all actors in all marketing tasks in the operations of tourist products pricing in order to compete with the focus on the identity of Jordanian tourism product.
3. Jordanian tourist product diversification through the focus on conference tourism has grown into tourist interns therapeutic where contribute in promoting other types of corporations and thus increase the number of tourists and this in turn will require the implementation of marketing activities to attract interested in these types of corporations, especially that Jordan was increasing prepare visitors for the purposes of treatment or to attend conferences or visit the sites and nature reserves of GM
4. Focus on internal marketing strategies targeting the internal tourism in the coming years, especially that Jordan is located in his logic is not devoid of wars and conflicts and political problems that affect ratings and Arab markets. This requires the identification of special prices for internal tourism without affecting the quality of the tourism product and ensure the provision of reasonable profits for operators
5. Work on the study of new tourist markets such as China and India, and the provision of tourist products for attracting them and make them available at competitive prices and marketing effective marketing methods.
6. Focus on activities that would increase the duration of the stay of tourists in Jordan through the creation of tourist activities and programs aimed at the wishes of the tourists.
7. The development of infrastructures and Superstructures with industry leading tippingpoint ips, providing a network of hotels in various grades, which cater to all tastes with the need to provide appropriate airports and a network of appropriate ways leading tourist sites.
8. A number of studies to identify the effectiveness of tourism marketing Jordan internally and externally to identify the efficiency of services and products provided by the extent of satisfaction to the Tourist prices and tourist facilities.
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